Econometrics 
and statistics 

• Multivariate analysis for A/B testing
  
• Covariance analysis and significance test (ANCOVA)
  
• Multiple linear regression
  

Campaign efficiency

• Online campaign efficiency monitoring and management
  
• Paid search, SEO, online PR and social media strategy review and recommendations
  

Sentiment analysis

• Online customer reviews analysis
  
• Designing questionnaires and conducting focus groups
  
• Blog and social media sentiment analysis 
  

Data gathering and analysis

• Data gathering (from multi data source)
  
• Database building
  
• KPI setting and personalized dashboard
  
• Automated reporting 
  
• Data analysis  - Excel, VBA, SQL, R, SPSS
  

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